Overview
- VodafoneThree announced the moves on Thursday, making SuperMobile available immediately and confirming Vodafone TV will ship as a set‑top box and service in October.
- SuperMobile runs on a dedicated 5G+ 'FastTrack' network slice and promises a 15 Mbps minimum download speed in 5G+ coverage with a no‑penalty exit if that guarantee is not met.
- Pricing for SuperMobile has been published: it costs an extra £3 per month on full‑speed Xtra plans or is available as a rolling add‑on for £12 per month, with larger premiums on some other plan types.
- Vodafone TV is built on Netgem's Pleio/Android TV platform, supports 4K, Dolby Vision and Dolby Atmos, includes 3GB RAM and 32GB storage, and bundles Netflix, HBO Max, Freely’s live and on‑demand channels plus 300+ cloud games and a companion mobile app.
- The launches put VodafoneThree in direct competition with Sky, BT/EE and Virgin by turning its post‑merger spectrum and a pledged £11bn network investment into paid, convenience‑focused products while consumer uptake will hinge on real‑world coverage and the value of paid guarantees during tight household budgets.