Vodafone and Google Forge Billion-Dollar AI Partnership

The 10-year deal aims to enhance AI-driven services and devices across Europe and Africa, leveraging Google Cloud and Pixel technologies.

Vodafone and Google have entered into a 10-year, billion-dollar deal to expand AI and cloud services for customers in Europe and Africa.
The partnership will enhance Vodafone TV with AI-powered content search and recommendations, integrating Google Ad Manager for future advertising.
Vodafone will promote Google's AI-powered Pixel devices on its 5G network and offer Google One AI Premium subscriptions, including Gemini Advanced.
Google Cloud's Vertex AI will be utilized to develop new services and a cloud-native security service for Vodafone's business customers.
The collaboration reflects Vodafone's strategy to diversify revenue by offering digital services, emulating big tech companies' success.