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Vodafone Accuses Telstra of Inflating Mobile Coverage Claims by 40%

Vodafone has filed a formal complaint with the ACCC, alleging Telstra misled consumers for over a decade by overstating its network reach using external antenna measurements.

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Telstra Shop signage outside Brisbane CBD store

Overview

  • Vodafone, backed by TPG Telecom, claims Telstra overstated its mobile network coverage by up to 40% over 15 years, misleading customers about actual reach.
  • The complaint alleges Telstra's advertised 3 million km² coverage and 99.7% population reach rely on external antennas, not standard mobile devices.
  • Telstra has updated its marketing materials to clarify that its maximum coverage figures require external antennas, following Vodafone's allegations.
  • The ACCC is reviewing Vodafone's complaint but notes a lack of standardized guidelines for measuring and reporting mobile coverage across the industry.
  • Consumer advocates warn that misleading coverage claims may have caused regional and remote customers to overpay for services based on perceived network superiority.