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Vocento CEO Manuel Mirat Sets Out Subscriber-First Strategy at Madrid Forum

He argued that useful, credible, sustainable journalism has a solid future.

Overview

  • Mirat said media remain a good business and affirmed that his team knows what to do and how to do it.
  • He emphasized delivering a quality product with a clear focus on subscribers as the engine for growth.
  • Approaching one year since joining in November 2024, he presented a roadmap to transform and expand Vocento.
  • He outlined his vision at the Foro de la Nueva Comunicación at the Casino Real de Madrid before political and corporate leaders.
  • ABC director Julián Quirós acknowledged initial newsroom commotion over the hire and praised the group's deep analysis, saying he holds a very favorable view of Mirat.