Overview

• TikTok conferred the award at its Creative Partner Summit LATAM on Sept. 18, citing overall performance across creativity, service quality, campaign volume, business results and client satisfaction.
• VKNG also received two campaign prizes: View from the Top for the region’s most effective TopView and Go Big or Go Home for the best tentpole campaign.
• Founded in 2021 by Diego A. Díaz, the agency reports more than 30 billion video views, 60 million followers generated and work for over 300 brands in multiple sectors.
• VKNG’s social‑commerce strategy is anchored by VKNG SAGA, a unit focused on live shopping, shoppable content and creator and affiliate programs.
• Coverage places the recognition within a fast‑growing market, with Accenture and Statista estimating social commerce at roughly 19% of global e‑commerce and projecting $1.6 trillion in 2025, and about 42% of Mexican consumers buying via social networks.