Overview
- India shipped 48.4 million smartphones in Q3 2025, a 3% year-on-year increase, according to Omdia.
- Vivo led with 9.7 million units for 20% share, with iQOO excluded from these totals.
- Samsung placed second at 6.8 million units and 14% share, down 9% year on year as entry-level models lost ground despite mid-premium gains.
- Xiaomi and OPPO each shipped 6.5 million units, while Apple returned to the top five with a record 4.9 million iPhones for 10% share, up 47% on iPhone 17 momentum.
- Omdia attributes the quarterly lift to festive stocking and incentive-led channel programs and projects a fragile market with a potential full-year decline.