Overview
- The Frescobaldi family announced the death of Vittorio Frescobaldi at age 97, noting his role as a senior figure in the family's winemaking business.
- Born in Florence in 1928, he earned an agricultural sciences degree in 1953 and took leadership of the family firm alongside his brothers Ferdinando and Leonardo after their father's death.
- Under his stewardship the group expanded into high‑profile Tuscan areas such as Montalcino and Bolgheri, a strategy that aimed to raise quality and open international markets for Italian wine.
- In 1995 he launched the Tenuta Luce project with U.S. vintner Robert Mondavi, a cross‑border venture that became a prominent example of Tuscany's modernization and global branding.
- He had already transferred day‑to‑day control to his son Lamberto in recent years, leaving a multi‑century Frescobaldi dynasty and a business positioned to continue under the next generation.