Overview

• Vishal Mega Mart's mass hiring campaign for security guards has become a viral meme trend, humorously portraying the job as a highly competitive aspiration.
• Memes compare the recruitment process, which includes written exams, medical tests, and physical assessments, to prestigious exams like UPSC and IIT-JEE.
• Catchphrases such as 'Ek hi sapna – Vishal Mega Mart security guard' have gained nationwide popularity, with social media flooded by AI-generated memes and parodies.
• The trend highlights India's unemployment challenges, where even entry-level roles garner intense competition and public attention.
• Vishal Mega Mart has seen a 16% rise in share prices since its Q4 FY25 results, with the viral trend amplifying the company's brand awareness.