Overview
- The Stablecoins Advisory Practice, housed within Visa Consulting & Analytics, will advise on market fit, strategy, technology, operations, and implementation for stablecoin-based payments.
- Visa says the practice already serves dozens of clients, naming Navy Federal Credit Union, VyStar, and Pathward, with expectations to scale to hundreds.
- Early client priorities center on cross-border transfers and business-to-business transactions to speed payments and lower costs, including in corridors with volatile local currencies.
- Visa cites operational footing from a 2023 USDC settlement pilot, more than 130 stablecoin-linked card issuing programs across 40+ countries, and an annualized settlement run rate of about $3.5 billion.
- The launch tracks growing institutional interest following the Genius Act, with the stablecoin market above $250 billion, and Visa highlighting related efforts such as participation in the Paxos-led USDG consortium and a pilot for direct creator payouts via USDC.