Overview
- The new practice sits within Visa Consulting & Analytics and guides banks, fintechs, merchants, and businesses on market fit, strategy, and implementation.
- Visa says it is already working with dozens of clients, including Navy Federal Credit Union, VyStar Credit Union, and Pathward, with expectations to scale to hundreds.
- The company reports support for more than 130 stablecoin‑linked card issuing programs across over 40 countries and about $3.5 billion in annualized stablecoin settlement volume.
- Offerings include training through Visa University, use‑case sizing, go‑to‑market planning, and technical integration, with early focus areas such as cross‑border payments and B2B transactions.
- The launch follows recent pilots and partnerships, including November’s Visa Direct USDC payouts test and a tie‑up with Aquanow to expand settlement capabilities in CEMEA, as the stablecoin market exceeds $300 billion and the U.S. GENIUS Act takes effect.