Overview
- Visa reports roughly 20% of international visitors traveled onward after the race, extending trips by an average 3.5 days and spending about 40% more per person than at home.
- Long‑haul attendees were most likely to keep traveling, with about 35% visiting at least one other country, led by Indonesia, Malaysia, Thailand, Australia and Japan.
- About 25% of affluent cardholders continued their journeys and they spent roughly 20% more per person than other travelers, with outsized increases in department stores and apparel.
- Contactless remained the dominant face‑to‑face payment method on onward trips, accounting for about 85% of transactions and nearing 95% in markets such as Australia and the United Kingdom.
- Visa says the findings, derived from in‑person VisaNet transactions under its ‘post‑race traveller’ definition, illustrate event‑driven spillovers and inform targeting via VCA analytics and AI tools.