Virgin Sues Brightline for £200 Million Over Cancelled Rebranding Deal

Virgin Enterprises has filed a High Court lawsuit against Brightline Holdings for pulling out of an agreement to rebrand Brightline's U.S. rail service as Virgin Trains USA.
Brightline cancelled the deal claiming Virgin's brand reputation was damaged by Richard Branson's tax avoidance and request for a government bailout of Virgin Atlantic.
Virgin argues its brand remains strong and is seeking £200 million in unpaid licensing fees and damages.
The trial is underway in London and expected to last three weeks.
Both sides will argue over the reputational impact of various events and whether they justify terminating the licensing agreement.