Overview

• Applications are open from 29 September to 10 November 2025, with entries via a TikTok tagged #headofyes describing a time the applicant said yes.
• The six-month contract pays £50,000 to test first-class flights, boutique hotels and luxury cruises while documenting the experiences on social platforms.
• The selected creator will chronicle their journeys primarily on TikTok as they trial Virgin’s premium travel offerings.
• A company-commissioned survey of 2,000 adults found 9% are unlikely to say yes to activities, yet about eight in ten plan to be more adventurous, citing fear, finances and routine as obstacles.
• Chief loyalty officer Andrea Burchett says the role is meant to show the benefits of embracing opportunities, with the campaign also highlighting Richard Branson’s tips for saying yes.