Overview
- Virgin Australia launched its ChatGPT app on Wednesday, June 10, 2026, letting customers search for flights and fares directly inside the ChatGPT platform.
- The app can surface destinations by budget or departure city, show lowest fares across multiple days, compare cash versus points-plus-pay options, and identify best-value travel periods.
- Velocity Frequent Flyer members can find Reward Seats through the ChatGPT interface, which Virgin says will make redeeming points easier.
- OpenAI and Virgin framed the rollout as part of a wider digital transformation and said high local ChatGPT use supports the move, with OpenAI’s ANZ head citing roughly 50% weekly ChatGPT use in Australia.
- The launch follows a partnership announced last year with OpenAI that also gives Virgin staff access to enterprise-grade AI tools, and it signals a broader industry trend of embedding conversational AI into consumer services to reduce booking friction.