Virgin Atlantic Ad Banned Over Misleading Sustainability Claims

UK's Advertising Standards Authority rules that the airline's '100% sustainable fuel' claim could mislead consumers about environmental impact.

Virgin Atlantic's radio ad claimed to be the first transatlantic flight using '100% sustainable fuel'.
The ASA received five complaints arguing the term '100% sustainable fuel' was misleading.
The ASA ruled that the ad could imply the flight had no emissions, which is inaccurate.
Virgin Atlantic defended the ad, stating it followed terminology used by the Department for Transport.
Future ads must include qualifying information about the environmental impact of sustainable fuels.