Overview
- Kohli announced the One8 transfer to Agilitas on December 8, calling it a new chapter for the brand in a social media post.
- He is committing INR 40 crore to the startup, with reports indicating the investment is via CCPS that translate to a minority stake.
- Ganguly has indicated Kohli will hold a mid–single-digit stake upon completion, with one report pegging the current conversion at about 1.94%.
- Media reports say the agreement includes an exclusive arrangement that would bar Kohli from endorsing other sports brands.
- The switch follows the end of Kohli’s Puma deal and his decision to forgo a reported INR 300 crore renewal as Agilitas builds consumer brands on top of Mochiko and regional rights to Lotto.