Overview
- Agilitas confirmed that Kohli’s investment accompanies the transfer of his One8 brand into the startup’s portfolio.
- Kohli will hold a mid-single-digit minority stake once the full transaction completes, with one report citing an estimated 1.94% via CCPS.
- The partnership is exclusive, preventing Kohli from endorsing other sports brands during the term.
- The move follows the end of Kohli’s long Puma association and a reported INR 300 crore renewal he chose not to pursue.
- Agilitas, founded in 2023 by ex-Puma India chief Abhishek Ganguly, owns footwear manufacturer Mochiko and plans to develop and expand One8, including reported physical retail possibilities.