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Virat Kohli Joins World Bowling League as Strategic Investor

His backing underscores the league’s push to establish more franchises worldwide with innovative mixed-gender formats.

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Cricket - Indian Premier League - IPL - Delhi Capitals v Royal Challengers Bengaluru - Arun Jaitley Stadium, New Delhi, India - April 27, 2025 Royal Challengers Bengaluru's Virat Kohli celebrates after taking the wicket of Delhi Capitals' Tristan Stubbs REUTERS/Mihir Singh/File Photo
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Overview

  • Cricket icon Virat Kohli has become a strategic investor in the World Bowling League.
  • He began bowling at age 11 and taps into a personal passion that aligns with the league’s vision.
  • MLB star Mookie Betts’ Team OMG remains the WBL’s first announced franchise.
  • Organisers say they will reveal more franchises soon ahead of a season featuring mixed-gender teams.
  • The league plans to modernize bowling with cutting-edge technology, innovative formats and global venues.