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Viral X Post of Empty Book Reading Spurs Sales and Support for Author

A viral social media reaction transformed an empty book reading into a surge of purchases for the New York–based writer.

Overview

  • Caytlyn Brooke shared a photo on X of her unattended reading at Montour Falls Tea Company on June 6, lamenting that no one showed up.
  • The post amassed over 20 million views within hours and filled comment threads with encouragement from readers and fellow authors.
  • Supporters responded by buying copies of Brooke’s dark fantasy titles, driving a noticeable uptick in her book sales and visibility.
  • The bookstore owner reassured Brooke that hosting the event still promoted her name and was not a wasted opportunity.
  • Brooke publicly thanked the online community and continues to engage with new fans following the viral response.