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Viral X Post of Empty Book Reading Spurs Sales and Support for Author

A viral social media reaction transformed an empty book reading into a surge of purchases for the New York–based writer.

Caytlyn Brooke
Author Caytlyn Brooke went viral online after posting about her empty book signing—then the internet's "kindness" took her by surprise.

Overview

  • Caytlyn Brooke shared a photo on X of her unattended reading at Montour Falls Tea Company on June 6, lamenting that no one showed up.
  • The post amassed over 20 million views within hours and filled comment threads with encouragement from readers and fellow authors.
  • Supporters responded by buying copies of Brooke’s dark fantasy titles, driving a noticeable uptick in her book sales and visibility.
  • The bookstore owner reassured Brooke that hosting the event still promoted her name and was not a wasted opportunity.
  • Brooke publicly thanked the online community and continues to engage with new fans following the viral response.