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Viral X Post Lauds Six-Minute Swiggy, Blinkit Delivery, Reviving Debate on 10-Minute Services

The comparison has refocused attention on a model that delivers astonishing speed at contested human cost.

Overview

  • US entrepreneur James Blunt said a Swiggy and Blinkit order reached his door in six minutes and contrasted it with hour-long Uber Eats waits in America.
  • His post drew heavy engagement on X, with many users praising India’s quick-commerce efficiency and others warning about the pressures it places on couriers.
  • Supporters cited dense Indian cities, hyper-local dark stores, micro-fulfillment hubs and large delivery teams as structural advantages over the United States.
  • Critics argued that sub-10-minute promises depend on low pay, harsh incentives and risky riding conditions for gig workers.
  • The attention comes as political calls to curb ultra-fast deliveries persist, including AAP leader Raghav Chadha’s demand for a ban, with no new regulatory action reported.