Overview
- Dagobert Renouf married Anna Plynina on Oct. 25 in Lille, France, wearing a tuxedo covered with sponsor logos that drew widespread attention online.
- Twenty-six startups bought placements after his mid-July tweet, with outer-jacket slots priced at $300 to $2,000 and names inside the lining offered for $100.
- Designer Lamine Sow produced the dark green jacket as a patchwork of company logos after all available ad space sold out.
- Renouf says the stunt led to a job offer at Comp AI from an entrepreneur impressed by his sales push, which he has since accepted.
- The couple selected small and independent brands over large corporates and plan to auction the jacket this year to benefit an epilepsy charity.