Overview

• The Caveman Method involves abstaining from all skincare products, with some practitioners avoiding even water, for at least 30 days.
• TikToker Tia Zakher's videos documenting her six-week no-wash routine have gone viral, amassing over 50 million views since late April 2025.
• Zakher's visibly peeling skin in her videos has led to speculation, with some accusing her of faking the effect and others suggesting a possible fungal infection.
• Dermatologists warn that prolonged avoidance of cleansing increases the risk of infections but acknowledge the method’s potential short-term diagnostic value under professional guidance.
• The trend has reignited discussions about the influence of social media on health behaviors and the risks of following unregulated beauty advice.