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Viral TikTok Shows Sainsbury's Shop-and-Scan Charging Less Than Shelf Labels on Christmas Chocolate

Post‑holiday markdowns can outpace relabelling, leaving the scanned price as the one charged.

Overview

  • The TikTok video shows a 295g Aero peppermint bar marked at £2.50 scanning at 50p on a Sainsbury's handheld device.
  • KitKat Gingerbread multipacks ticketed at £2.20 scanned at 22p, demonstrating steep reductions not reflected on shelf labels.
  • The shopper said he purchased 12 Aero bars and 20 KitKat packs for £10.40, versus an estimated £60 at original pricing.
  • A commenter identifying as a Sainsbury's employee said rapid post‑Christmas reductions often precede updated tickets and that tills apply the lower price.
  • Coverage notes availability and pricing differ by store and highlights that the featured items carried expiry dates into April and July 2026.