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Viral Steel Plant Clip Intensifies Scrutiny of CBS Evening News Relaunch

The Pittsburgh moment underscores a rocky relaunch now under scrutiny over editorial direction with year-over-year ratings down.

Overview

  • At the end of Friday’s CBS Evening News from a Pittsburgh steel plant, Tony Dokoupil told workers, “You wanna trade jobs? This one’s not as easy as it looks,” a line captured in a clip that spread widely online.
  • The video drew derision on X from journalists and media figures, with Ryan Grim calling it “the gift that keeps giving” and Mike Sington saying the anchor “doesn’t know what a hard job is,” while others labeled him a “MAGA” anchor.
  • Dokoupil’s early tenure has included on-air stumbles, including a confused live transition and a wrong state nickname during his debut, plus coverage of a march by January 6 pardon recipients that angered some viewers.
  • His interviews with Defense Secretary Pete Hegseth and President Trump were criticized on social media as too deferential, adding to questions about the broadcast’s editorial approach.
  • Nielsen figures cited by industry reports show his debut week averaged 4.17 million viewers, down 23% from a year earlier but up from the previous quarter’s 4.03 million average.