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Viral Reel of Instamart Shirt Swap Fuels Safety Backlash

Swiggy Instamart’s 'brocode' comment on the post drew criticism for normalising delivery impersonation.

Overview

  • The clip shows a man swapping a T-shirt and helmet with a real Instamart delivery partner to pose as a courier and surprise his girlfriend in a Mumbai housing society.
  • The video, posted by creator Aarav Mavi, went viral across platforms as the couple celebrated a birthday after the man entered the apartment in uniform.
  • Swiggy Instamart’s official Instagram account liked the reel and commented "brocode", prompting users to question the message it sends about security.
  • Critics warned that portraying easy access via delivery uniforms could encourage copycats or criminal misuse, whereas some viewers called the stunt harmless.
  • News18 reported the reel was created in collaboration with Instamart, a claim not echoed by other outlets, and the company had not issued a detailed safety statement as of the latest reports.