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Viral Reddit Post Recasts AdidasThree Stripes as a ‘Mountain’ Symbol

The brand maintains the mark originated from tests showing three stripes photographed most clearly.

Overview

  • An image of the three-stripe logo on a design grid shared to Reddit prompted users to view the arrangement as a mountain shape.
  • Branding sites Hatchwise and Tailor Brands describe the form as symbolizing athletic obstacles and goals, though these are third‑party interpretations.
  • Adidas’ official history states the stripes carry no numerological meaning and were chosen because three showed up most prominently in photography.
  • A Reddit remark claiming a 1997 creation date circulated in comments, but the articles do not attribute that detail to an official source.
  • Adidas deploys multiple marks across lines, using the three stripes for performance products, the trefoil for Originals, and the Badge of Sport for sportswear.