Overview
- An Instagram video from Delhi’s Sadar Bazaar by @jasveersinghvlogs reveals how a ₹2 Rakhi can fetch ₹10 on a plastic card, ₹50 in a box or ₹100 with premium packaging.
- The clip has gone viral and drawn thousands of views as viewers discuss how presentation influences purchase decisions.
- Retailers nationwide are adopting tiered packaging strategies to brand simple Rakhi threads as luxury gifts.
- Netizen comments ranged from calling packaging “the king” to accusing vendors of deceiving customers with inflated price tags.
- Market Brew forecasts the 2025 Rakhi season will generate ₹17,000 crore in thread sales and an additional ₹4,000 crore in related products, totaling ₹21,000 crore.