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Viral Mumbai Delivery Disguise Draws Safety Backlash After Instamart's Playful Reply

Critics warn that using a Swiggy Instamart uniform to enter a private building normalizes impersonation that could be exploited.

Overview

  • The video shows a man borrowing a Swiggy Instamart partner’s T-shirt and helmet to access his girlfriend’s housing society and surprise her for her birthday.
  • The clip spread widely on Instagram and other platforms, and Instamart’s official account responded with a one-word comment: “Brocode.”
  • Users on X condemned the stunt and the brand’s engagement, arguing that such impersonation could enable criminals to bypass residential security.
  • The delivery partner is seen agreeing to hand over his authorised uniform, after which the man enters the building without further checks, according to the footage and reports.
  • News18 reported the reel was created in collaboration with Instamart, a claim not independently confirmed by other outlets or supported by a formal company statement.