Overview

• An influencer’s step-by-step reel shows the driver receiving an army side-part haircut, diamond-cut beard trim, facial de-tanning with Kasuri methi and curd, hair treatment with Bhringraj and vitamin E, and a coordinated outfit of a mud-coloured shirt, white pants, loafers and a brown watch
• Posted on August 10, the Instagram video amassed over 13.3 million views within 24 hours and continues to sustain high engagement
• Viewers lauded the influencer’s styling expertise, flooding the comments with praise and dubbing the driver “born to be a model” or likening him to international film actors
• Many users expressed a desire to try similar makeovers, turning the reel into a reference point for everyday self-presentation upgrades
• The transformation highlights social media’s power to spotlight ordinary individuals and democratize fashion and grooming know-how