Overview

• The short video shows festivalgoers covered in tomato pulp singing the 1991 Bollywood hit ‘Jumma Chumma’ from Amitabh Bachchan’s film Hum.
• Indian outlets say the clip spread widely on social platforms, with differing credits to Brut, Zoom TV and an Instagram post by Waqar Azmi.
• Comments ranged from criticism over civic sense and cultural sensitivity to defenses that framed the moment as harmless enjoyment.
• India Today noted the Instagram post by Waqar Azmi, who referenced Zindagi Na Milegi Dobara and said many attendees were Indian.
• La Tomatina’s popularity among Indian tourists has grown since the festival’s depiction in the 2011 film, adding context to the clip’s resonance.