Overview
- A Bengaluru Servd video of Bret Mueller enjoying a Jolada Rotti thali at Kamat in Basavanagudi has surpassed 300,000 views and 13,000 comments since going live in July 2025.
- Mueller travels to Basavanagudi two to three times a year to indulge in the Jolada Rotti thali, which he calls wholesome, healthy and flavorful.
- Since opening the first California Burrito outlet in Bengaluru in 2012, Mueller’s fast-casual chain has grown to more than 100 locations across India, generating $23 million in revenue last year.
- During the COVID-19 pandemic California Burrito closed 19 of its 37 stores but rebounded in 2021 with a ₹100 menu campaign that delivered a surge in footfall.
- The viral Jolada Rotti clip underscores the enduring power of social media to amplify food-cultural connections and sustain the chain’s post-pandemic momentum.