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Viral Jolada Rotti Video Highlights California Burrito Founder’s Cross-Cultural Appeal

His trips to Basavanagudi for Jolada Rotti, featured in a Bengaluru Servd clip with over 300,000 views, underscore the brand’s resilience.

Bengaluru video goes viral. Image Source: ‘RT_com’/ Instagram
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Bret Muller, the CEO of California Burrito enjoys Jolada Rotti meals in Bengaluru

Overview

  • A Bengaluru Servd video of Bret Mueller enjoying a Jolada Rotti thali at Kamat in Basavanagudi has surpassed 300,000 views and 13,000 comments since going live in July 2025.
  • Mueller travels to Basavanagudi two to three times a year to indulge in the Jolada Rotti thali, which he calls wholesome, healthy and flavorful.
  • Since opening the first California Burrito outlet in Bengaluru in 2012, Mueller’s fast-casual chain has grown to more than 100 locations across India, generating $23 million in revenue last year.
  • During the COVID-19 pandemic California Burrito closed 19 of its 37 stores but rebounded in 2021 with a ₹100 menu campaign that delivered a surge in footfall.
  • The viral Jolada Rotti clip underscores the enduring power of social media to amplify food-cultural connections and sustain the chain’s post-pandemic momentum.