Overview
- Shoppers lined up a block before Friday’s 11 a.m. debut, with some arriving at 5 a.m., as Nussdorf’s viral previews translated into heavy foot traffic.
- The store is at 355 Greenwich Street, opens daily from 11 a.m. to 9 p.m., and runs cash-free with payment by card or Apple Pay.
- Early menu standouts include gluten-free chicken nuggets priced at $15, chicken salad at $12, salads starting at $21, and coffee from $4, with coffee by La Cabra and matcha by Montauk General.
- The curated shelves pair trendy CPG finds with luxe items such as an exclusive Lil Sweet Treat candy tie-in and Volzhenka caviar, with prices reported up to $625 for caviar and $65 for olive oil.
- The experiential setup features an in-store floral studio and, as reported, a 2,000-square-foot downstairs kitchen, reflecting the founder’s shift from venture capital to food and flowers.