Overview
- The developers confirmed the rebrand from Are You Dead to Demumu after criticism of the original title’s direct reference to death.
- Last week the app topped China’s paid App Store rankings, and this week it placed third among paid utilities in Australia, with strong interest in the US, UK and Canada.
- The paid app prompts users to check in on a schedule and emails nominated emergency contacts if a check-in is missed for a set period.
- Co‑founder Guo Mengchu told Chinese media the company’s valuation rose from about 1 million yuan to more than 10 million yuan within days following the surge in attention.
- A three‑person team built the app as a side project in about a month, and its rise has already spawned copycats such as Are You Alive?, U Dead? and Still Alive?