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Viral BMW Beside Piles of Trash Refocuses Attention on Urban Cleanliness

The image’s stark contrast sharpened focus on civic sense, waste management in Indian cities.

Overview

  • Lazar Jankovic, a Serbian volunteer who posts as @4cleanindia, shared the video during a street clean-up and it quickly spread across platforms.
  • The Indian Express attributed the scene to Amritsar, while other outlets reported the location as unconfirmed, reflecting unresolved verification.
  • Jankovic’s caption noted he routinely encounters plastic, food waste and diapers during drives but said he had never come across a BMW in such conditions.
  • Reshares by accounts including X handle @IndianGems_ helped the clip gain traction between October 25 and 28, prompting widespread online discussion of civic norms.
  • Coverage highlights Jankovic’s work with local NGOs since 2018 across cities such as Bengaluru, Delhi, Gurgaon and Faridabad, where he promotes public responsibility for cleaner streets.