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Viral 'Aura Farming' Boy Appointed Riau Youth Tourism Ambassador

Granted a 20 million rupiah scholarship as Riau’s youth tourism ambassador, Dikha will spotlight the province’s heritage through his viral dance ahead of August’s national Pacu Jalur festival.

Overview

  • Eleven-year-old Rayyan Arkan Dikha became an internet sensation by dancing spontaneously on the prow of a Pacu Jalur racing canoe, embodying the youth-driven 'aura farming' trend.
  • His traditional Teluk Belanga attire and poised gestures have driven millions of views and prompted tribute videos from Travis Kelce, Alex Albon and Paris Saint-Germain.
  • On July 8, Governor Abdul Wahid named Dikha Riau’s youth tourism ambassador and awarded him a 20 million rupiah scholarship to support his education.
  • Provincial officials view Dikha’s viral presence as a powerful tool for promoting heritage tourism and engaging local youth in cultural traditions.
  • Dikha is set to reprise his role as Togak Luan at the national Pacu Jalur festival in August, aiming to sustain global interest in Riau’s centuries-old boat race.