Overview

• A hyperreal clip shows a digital version of Tupac Shakur interacting with people in a Target store, drawing massive engagement on social platforms.
• Viewers describe the video as disturbing and disrespectful, with some warning that convincing deepfakes could enable misattribution of crimes.
• Reports referenced the Shakur estate’s earlier posture toward legal action over alleged AI use of his voice in music, though no new lawsuit has been announced.
• Snoop Dogg has voiced opposition to AI‑generated collaborations featuring Shakur, arguing such songs lack the authenticity of their real sessions.
• A separate AI video portraying Kobe Bryant playing NBA 2K is also circulating, intensifying scrutiny of realistic celebrity re‑creations online.