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Vir Das’s ‘Happy Patel’ Draws Early Praise Ahead of Jan. 16 Release

A digital‑first campaign alongside a Madras High Court injunction bolsters Aamir Khan Productions’ offbeat spy comedy.

Overview

  • Celebrity preview on January 14 in Mumbai featured Aamir Khan, Imran Khan and others, with a playful paparazzi mix‑up nodding to Sunil Grover’s viral Aamir impersonation.
  • First reactions from advance screenings commend sharp writing, call Vir Das the soul of the film and label the second half extraordinary, with release set for January 16.
  • The film marks Vir Das’s feature directorial debut and stars him with Mona Singh, Sharib Hashmi and Mithila Palkar, plus cameo appearances by Aamir Khan and Imran Khan.
  • The Madras High Court granted an anti‑piracy injunction to prevent unauthorised circulation before release, and the movie carries an ‘A’ CBFC certificate.
  • Marketing leaned on high‑viewed promos, including a teaser with Aamir Khan and a Sunil Grover impersonation skit, as the producers push to convert online buzz into theatre turnout.