Overview

• Vir Das called out the hypocrisy of film industry elites criticizing influencers while collaborating with them for promotions.
• The Cannes Film Festival has seen a surge in Indian influencers on the red carpet, often backed by costly brand sponsorships.
• Tickets for influencers to attend Cannes reportedly cost between ₹10 lakh and ₹30 lakh, facilitated by media partner Brut.
• Critics argue that influencer-driven focus on fashion and branding is overshadowing the festival's cinematic achievements.
• Supporters, including Vir Das, highlight the fresh energy influencers bring and their role in spotlighting emerging designers.