Overview
- The company says its primary account passed one million followers and its broader ecosystem exceeds two million across corporate, developments and subsidiaries.
- Vinte reports more than 124 million video views so far this year and claims its follower count surpasses some global consumer brands.
- Short, value-led videos on finance, credit and home-buying guidance, plus human-centered storytelling, have generated thousands of qualified leads and some sales, according to the company.
- Executives describe TikTok as a commercial channel integrated into the sales stack with lead scoring, direct messages, live shopping and virtual tours.
- Alongside the digital push, Vinte completed a tender offer for Javer in late 2024 that won a GRI Awards Real Estate honor in 2025, and leaders say combined revenues have tripled.