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Vinnie Jones Says Farming Series Helped Save a Man’s Life

He frames the show’s candour as a springboard for men’s mental health outreach.

Overview

  • Jones told Country Life that a man came to his gate to say an episode about persevering through hard times had saved his life.
  • The ex-footballer uses Vinnie Jones in the Country to discuss grief and sobriety as he rebuilds life on a West Sussex farm.
  • He says he is hosting farmer breakfasts to counter rural loneliness, citing lost face-to-face contact from pub closures and online meetings.
  • The series features partner Emma Ford and has run for two seasons on Discovery+, highlighting a softer side of Jones beyond his ‘hardman’ image.
  • Reports suggest a third season is being discussed, though any renewal has not been confirmed by the platform.