Overview

• He celebrated his 25th birthday on July 22 with a carnival-themed party in Rio de Janeiro that reportedly featured Travis Scott.
• He has since been spotted on a beach holiday in Brazil alongside Mexican influencer Dania Méndez, who shared photos of their time together.
• Méndez’s Instagram posts, including her comment about feeling “más brasileña,” prompted public reactions and a comment from Vinicius Jr.
• These social media moments follow his post–Club World Cup break and highlight his strategy of cross-cultural engagements to grow his off-field profile.
• Real Madrid, having ended last season trophyless, will begin preseason in mid-August with Vinicius Jr. aiming to recapture the form that once made him a Ballon d’Or contender.