Overview
- The festival, which opens on Friday, June 5 at the Jockey Club Brasileiro, follows a three‑day run in São Paulo and runs through June 7 with tickets still on sale from R$170.
- About 80 Portuguese producers will present roughly 700 labels in a central tasting hall that offers two‑hour sessions for visitors to meet winemakers and sample regional wines.
- A technical program of 16 reduced‑capacity 'salas de prova' will stage expert‑led tastings of six wines each to explore specific regions and styles, including sessions led by Dirceu Vianna Junior and other noted critics and producers.
- New cultural additions include the Portugal à Prova space for olive oils, cheeses, literature and music plus the first Brazilian pocket edition of Chefs on Fire where Portuguese chefs will cook over fire.
- Organizers and industry voices position the festival as both a consumer celebration and a trade platform that could boost enotourism and premium wine sales while highlighting sector trends such as shifting demand within the Port category.