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Vin Diesel to Write, Star and Produce Mattel’s Rock ’Em Sock ’Em Robots Film

The move underscores Mattel's strategy of empowering marquee talent to shape toy brands into film franchises.

Overview

  • Mattel Studios confirmed Diesel will now write the live-action adaptation in addition to headlining and producing through One Race Films.
  • Samantha Vincent is producing with Diesel, and Mattel’s Darian Greenbaum and Andrew Scannell are overseeing the project alongside Robbie Brenner.
  • The film remains in early development with no release date or additional casting announced.
  • Trade coverage indicates a previously reported screenplay by Ryan Engle has been discarded or is undergoing a significant rewrite by Diesel.
  • Diesel says the story will explore competition and compassion, as Rock ’Em Sock ’Em Robots joins Mattel’s expanding slate that includes 2026 releases Masters of the Universe and Matchbox.