Overview
- Vila Nova announced the master sponsorship with Chinese automaker BYD on Friday, October 2, 2026, posting the deal on the club’s official social channels.
- The club called the agreement the largest in its history while saying the deal delivers a monthly payment higher than the previous Bet da Sorte contract but kept exact figures confidential.
- BYD branding will appear on Vila Nova’s uniform immediately, starting with the team’s next match against Botafogo-SP at Arena Nicnet.
- The initial sponsorship runs through the end of the season and includes activation plans such as electric-vehicle charging points at the club training center and provision of a fleet for directors and staff.
- The deal follows a federal ban on betting sponsorships that removed a key revenue stream for clubs, and it underscores BYD’s growing sports marketing push in Brazil as teams seek non-betting partners to cover payroll and operations.