Overview

• The campaign will run from May 29 to June 12, targeting 1–1.5 crore farmers across India ahead of the kharif sowing season.
• 2,000 teams of scientists, officials, and progressive farmers will conduct three district-level meetings daily, aiming to reach 10–12 lakh farmers per day.
• Farmers will receive guidance on climate-resilient seed varieties, fertilizer availability, monsoon forecasts, and existing government programs.
• State agriculture ministers have been urged to lead the initiative, with Union Minister Chouhan pledging to seek Chief Ministers' support for its success.
• The program seeks to address India's below-average crop yields by bridging productivity gaps through modern technology and improved extension services.