Overview

• Massey spent about ₹50,000–₹60,000 on single-event designer rentals to attend industry parties in hopes of boosting his visibility
• His wife at the time pointed out that a single outfit rental equaled their entire monthly household budget
• He found the PR approach uncomfortable and felt he was not being himself, constantly worried about damaging the rented clothes
• After four to five months he abandoned the strategy and turned to more authentic pathways in his film career
• He shared these reflections on Rhea Chakraborty’s podcast as he prepares to promote Aankhon Ki Gustaakhiyan, set to release July 11