Overview
- The drum was purchased by shipping owner Knut Ugland after NRK’s charity auction, fetching 1.3 million Norwegian kroner on Monday, October 26, 2026.
- NRK organised the sale as part of its annual fundraising drive and the full proceeds will go to the Norwegian Refugee Council to support refugees.
- The instrument became a widely recognised symbol during the 2026 World Cup after being played by fans and by figures including Erling Haaland and King Haakon, which helped lift public interest and the final price.
- Ugland described the purchase as impulsive and said he did not expect the high price but called the outcome ‘for a good cause,’ and he has not yet decided whether to keep the drum private or place it on public display.
- Reporters and supporters called the sum a record for the item and the sale highlights how high-profile sports memorabilia can drive charity fundraising and public debate over where national fan artefacts should be housed.