Overview
- Jason Sanjay told reporters at a Salem pre-release event Tuesday that Vijay will not take part in Sigma’s promotional campaign because the chief minister has official responsibilities and Jason wants attention on the film and its team.
- Sigma is Jason Sanjay’s directorial debut, produced by Lyca Productions, and is scheduled to open in Tamil and Telugu on October 2.
- The Salem event was interrupted by loud chants of 'TVK' that briefly took over Jason’s remarks and highlighted the visible presence of his father’s political party in public screenings.
- Media reports of family tensions, including a withdrawn divorce petition and reports of Jason unfollowing his father on social media, have not been publicly addressed by Vijay or Jason.
- Vijay’s move from stardom into party leadership is changing how celebrity films are promoted in Tamil Nadu and Jason’s decision to separate the campaign from his father could affect how audiences, parties, and producers manage future releases.