Overview

• In 2022 he added the ‘The’ prefix during Liger promotions and faced massive online trolling
• He pointed out that other Telugu stars carry tagline labels without attracting similar criticism
• He initially resisted any moniker and suggested ‘The’ as a minimal compromise before abandoning it
• He has ordered his team to strip all tags and refer to him solely as Vijay Deverakonda to reinforce his personal branding
• He is now concentrating on his upcoming spy thriller Kingdom, directed by Gowtam Tinnanuri, which is slated to release on July 31