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Vidya Balan Calls for Revitalizing Female-Led Bollywood Films Post-Pandemic

The actress highlights the industry's retreat to male-led projects, citing financial caution and shifting audience habits as key factors.

Vidya Balan talks about post pandemic situation in film industry.
Vidya Balan Raises Alarm On Decline Of Female-Led Movies Post-Pandemic, Blames Studios For Placing 'Safer Bet On The Historically Male-led Films' | Image: x
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Overview

  • Bollywood studios have increasingly prioritized male-led films post-pandemic, viewing them as safer financial investments.
  • Vidya Balan attributes this shift to declining theater attendance in India since COVID-19, which has heightened revenue uncertainties.
  • The actress, celebrated for women-centric roles in films like Parineeta, Paa, and Shakuntala Devi, emphasizes the need for reinvention in female-led cinema.
  • She notes that before her 2005 debut in Parineeta, commercially viable female-led films in Bollywood were rare, with Chaalbaaz being a notable exception.
  • Balan's recent comments underscore the cultural and market value of strong female narratives and call on the industry to innovate in this space.